![]() ![]() A perception of maximalism as excessive and wasteful in the light of growing environmental concerns might have also sparked a trend for more clean-lined homes. ![]() Perhaps lockdowns, which reawakened an interest in nature, helped foster this taste for a palette inspired by the great outdoors. One indication of this is paint colours, which are moving away from maximalism's dramatic, even oppressive hues, such as navy or bottle green, to paler, earthier mid-tones like sandy beige and sage green that arguably make rooms feel more spacious. ![]() We're now witnessing a return to more restrained, uncluttered interiors – but with a more relaxed, comfortable feel. Five ways to be calm and why it mattersīut there's a happy medium to be found between these two extremes. Floral wallpapers and rich, intense colours became popular in interiors crammed with contrasting textures and an eclectic mix of furniture, artworks and curios. In recent years, some designers have even gone to the other extreme, cultivating maximalism, welcomed by many as a joyful, exuberant antidote to uptight minimalism. Even ardent design fans associate it with soulless interiors and a humourless reverence for design that prioritises aesthetics over comfort, or simply regard it as impractical, given all the stuff many of us inevitably accumulate. From the 1990s, it has been used by many as a derogatory term. Consider your content and your audience against our pros and cons list, and you’ll be well on your way to knowing if minimalist design is right for you.Īre you still not sure if it will work for you? Contact us and we’ll be glad to help you decide.The word "minimalist" elicits mixed reactions. Minimalist design doesn’t work for all projects, or all people. And worse, it would be difficult to tell them apart from a half dozen other channels. ![]() Now their logo looks like it belongs to a tech blog. They jumped on board the simplification bandwagon at the expense of their great old brand identity (the “splat”). An example of this that I have a lot of feelings about is the Nickelodeon logo. Because of how popular it has become, it’s very difficult to stand out above the crowd. All the grey and white and black can be very boring. If you scroll through the minimalist design Pinterest board, you’ll notice that all the designs start to look exactly the same. You risk your brand blending in with everyone else. Think about it: Where have you seen a minimalist design approach used most effectively? Creative agencies, artist portfolios, fashion retailers, and purveyors of culture. Minimalist design is generally best suited for creative brands. Some users are used to a certain way of doing things, and might have difficulty finding what they need on your site. And if you carelessly throw away your content to the sacrificial altar of minimalist design, your site will be unnavigable. You are going to be at a loss as to how to do away with enough it without losing anything crucial. You name it, there is a Top 10 list of minimalist design takes on it.ĭoesn’t lend itself well to a surplus of content. Go to almost any culture aggregating blog, and you’ll see dozens of hits for minimalist posters of people’s favorite tv shows, brand logos, sports teams, book covers, video game covers, etc. Minimalist design has a reputation as overdone, and the thought of it alone can be irritating. We’ve not gotten to… The Cons of Minimalist Design Such a simple layout makes reading their stories easy on any device. There are two main design elements: Large photos and a text column. Take the story publishing blog Medium as an example. This is easily the most practical reason for going with a minimalist design. Think of it like being in an all-white room with a single candy red door. If we logically assume that the viewer’s attention is laser-focused, any accents will jump out at them because of the high-contrast inherent in minimalist design. The lack of superfluous elements also means that a user can quickly access your content.Īccents stand out. Because of how bare bones minimalist design is, it focuses a viewer’s attention on exactly what you want them to see. We tend to flock to it like anthropomorphic bears to picnic baskets. If folks were being honest, the aesthetic of minimalist design would be the first reason you’d be given for why it is so appealing to designers. Here’s how you can decide if minimalist design is right for you. You’re thinking you might want to use it for your project. You see it on your Pinterest, you see it on your Tumblr, and you see it on your Buzzfeed. So you’re intrigued by this minimalist design thing the kids are talking about today. ![]()
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